Table lamp 1501, or The Director, is based on the original and rare 6019, designed by J.J.M. Hoogervorst. The name of the lamp is a tribute to Max Liebert, the founder of ANVIA.
It is made with aluminium and steel components and has a timeless design. The lampshade comes in signal yellow and is adjustable in various positions.
ANVIA - REVIVAL
The legendary brand ANVIA ('Algemeene Nederlandsche Verlichtingsindustrie Almelo', founded in 1933) was recently relaunched in 2014. Director Michel Klein produces lighting with a nod to the mid-century models of Hoogervorst. All these lamps feature the newest lighting technology: when past meets future.
Jan Hoogervorst is probably one of the biggest mid-century designers of the Netherlands. A true artisan with an excellent sense of proportion, but also a strong Calvinist who likes functional design in its purest form.